This Privacy Policy explains our collection, use, and disclosure of personal information. This Privacy Policy applies to Houstr, Inc.’s website, subsidiaries, and Host Agreements.

This Privacy Policy applies when you access or use our websites or mobile applications that link to this Privacy Policy, become a Host of Houstr, use our website or services, contact our customer service teams, or otherwise interact with us (collectively, the “Services”). This Privacy Policy does not apply to any products, mobile applications, or services that display or reference a different privacy notice or policy.

PERSONAL INFORMATION WE COLLECT

The personal information we collect depends on how you interact with us, the Services you use, and the choices you make.

Information you provide directly. We collect personal information you provide to us. For example:

• Contact information. We collect name, username, email address, postal address, and phone number.
• Identification information. If you are a host or sign up to be a host, we may collect your date of birth, identity document (e.g., driver’s license information, passport information, or tax identification number), and host identification credentials.
• Demographic information. In some cases, we request that you provide age, gender, and similar demographic details.
• Payment information. . If you make a purchase or other financial transaction, we collect payment card numbers, financial account information, billing address, and other payment details.
• Feedback or Response information. If you provide feedback through the Services, or if you respond to a survey or other communication from Houstr or its affiliates, we collect your response information, including the content of your feedback or response message.
• Content and files. We collect the photos or other files you upload. If you send us email messages or other communications such as feedback or comments, request customer support, fill out a form, or participate in a survey or promotion, we will collect and retain those communications.

Information we collect automatically. When you access or use our Services, we collect some information automatically. For example:

• Transaction and Purchase Information. When you make a transaction through our website, we collect information about the transaction. This may include, among other things, product details, purchase price, date, tender type, location of the transaction, shipping/delivery details, and payment authorization. It may also include account notes about the transaction, including information that helps us prevent fraud, misuse of the Services, or illegal activity.
• Identifiers and device information. When you visit our internet-based Services or use our apps, our web servers automatically log your Internet Protocol (IP) address and information about your device, including unique device identifiers (such as MAC address); device type; and your device’s operating system and version, browser type and language, and other software including type, version, language, settings, and configuration, and mobile network information. As further described in the Cookies, Mobile IDs, and Similar Technologies section below, our websites, apps, and other online services store and retrieve cookie identifiers, mobile IDs, and other information.
• Geolocation information. We may collect or infer information about your general or precise location when you access or use the Services, visit our warehouses or services centers, or turn on Bluetooth, Wi-Fi or other geolocation functionality on your device.
• Usage and Session information. We automatically log your activity on our websites, apps and other online services, including the URL of the website from which you came to our sites, pages you viewed, how long you spent on a page, access times, and other details about your use of and actions on our website. We capture the screen images that you view and collect information about how you interact with particular screens with your keyboard, mouse, or other input device. We also collect information about what products and services you browse, search for, or otherwise express an interest in, and we track your activity on our internet-based Services and applications where our advertising is served, such as which pages and ads you view or click on. We collect and use such information to evaluate the effectiveness of our Services and marketing, troubleshoot and improve our Services, customize our advertising, and personalize and improve your experience.

Information we obtain from other sources. We may collect information about you from other sources that we may combine or link with information we have about you. We may combine information that we have collected offline with information we collect online. Information may also be collected by vendors acting on our behalf, and we also obtain information from third parties. These third-party sources include, for example:

• Commercial Data Brokers/Sources. Commercial data brokers and aggregators, provide us with information about you to supplement the information we collect. This includes marketing information and inferences, as well as information that assists us in preventing fraud or other illegal activities.
• Other Companies with Which You Engage. We obtain information from companies who offer their products and services to Houstr hosts, including Houstr co-branding and joint venture relationships, vendors, and product suppliers. These companies may disclose some information to us about your experience with them, such as the items or services you purchased and your contact information.
• Content you post online. Any information you post or disclose on message boards, chat, profile pages, blogs, and other services, including Social Media Pages, may be collected, used, and disclosed by Houstr or its vendors as described in this Privacy Policy. Such information is also viewable by other users.
• Service Providers. We may use vendors and service providers to collect or provide information to Houstr in connection with work they do on our behalf.

Information we create or generate. We generate new information relating to you by analyzing data we collect, including using automated means and third-party sources, to create inferences about your likely preferences or other characteristics (“inferences”). For example, we may use information about your previous purchases to infer the types of products and services that may interest you in the future. We use such information to measure and improve our marketing efforts, including providing targeted advertising and other promotional materials to you.

Information concerning minors. We do not direct the Services to individuals under the age of eighteen (18). We do not knowingly collect Personal Information from individuals under 18.

COOKIES, MOBILE IDs AND SIMILAR TECHNOLOGIES

We, and our analytics and advertising providers, use cookies, pixels, web beacons, mobile analytics, and advertising IDs (collectively, “digital tracking technologies”). We use digital tracking technologies provided by such vendors and other third parties on our websites, apps, and online services to collect personal information (such as the cookies stored on your browser, the advertising identifier on your mobile device, or the IP address of your device) when you visit our site (or use our app). Houstr, our vendors, or other third parties also may use these technologies to collect personal information about your online activities over time and across different websites or online services. This information is used to store your preferences and settings, enable you to sign-in, analyze how our Services perform, track your interaction with the Services, develop inferences about you for marketing purposes, deliver and tailor interest-based advertising, combat fraud, and fulfill other legitimate purposes. We also may disclose the information we collect or infer with third parties for these purposes.

Controlling Cookies and other Digital Tracking Technologies.

You can opt out of digital tracking technologies for targeted advertising and third-party marketing purposes by contacting us directly and asking to opt out of such policies.

OUR USE OF PERSONAL INFORMATION

We use the personal information we collect for purposes described in this Privacy Policy or otherwise disclosed to you. For example, we use personal information for the following purposes:

• Service Delivery. To provide our services, including: securing, troubleshooting, improving, personalizing services.
• Business Operations. To operate our business, such as: creating, maintaining, and renewing your membership, billing, accounting, improving our internal operations, securing our systems, and detecting fraudulent or illegal activity, and monitoring and analyzing trends, usage and activities in connection with our Services and warehouses.
• Product Improvement, Development, and Research. To improve our services, develop new products or features, and conduct research.
• Personalization. To understand you and your preferences to enhance your experience and enjoyment using our products and services and personalize your online experience and the advertisements you see when you use the Services or other platforms.
• Customer Support. To send you information and notices about your host account such as updates, security alerts, and support and administrative messages.
• Marketing and Advertising. To communicate with you about new Houstr and other companies’ products and services, offers, promotions, rewards, contests, upcoming events, and other information about our products and services and those of other selected companies, and to display advertising to you.
• Legal, Security, and Safety Reasons. For legal, security and safety reasons, such as to protect our rights and the rights of our customers and hosts, enforce our policies, communicate product recalls or safety notices, detect, investigate, or prevent fraud and other illegal activities, or address legal and regulatory compliance obligations.
• For any other purpose described to you at the time information is collected.

We combine information we collect from different sources to achieve these purposes and to give you a more seamless, consistent, and personalized experience.

OUR DISCLOSURE OF PERSONAL INFORMATION

We disclose personal information we collect to complete your transactions, provide the Services, or inquiries you have requested or authorized. For example, when you provide payment information for your membership, we will disclose that information with banks and other entities as necessary for payment processing, fraud prevention, credit risk reduction, or other related financial services.

Other Companies You With Which You Engage. When you request information about or purchase products or services offered by vendors as part of your Houstr Host Agreement, we disclose information with those companies. We do this so that they may provide you with their products and services, provide customer service, resolve complaints, provide installation and warranty services, and provide recall or emergency notices. We may also disclose information about you with companies that offer their products and services for our and their marketing purposes, such as co-branded companies or joint marketing partners. We may disclose contact information with these other companies so that we or they can notify you of product and service offerings, determine if you qualify for products or services, and evaluate new and existing products or services.

• Our Affiliates and Entities that Belong to Houstr. We disclose personal information with our subsidiaries, corporate affiliates, and related companies under common control and ownership.
• Vendors, Service Providers and Consultants. We disclose personal information to vendors or service providers working on our behalf for the purposes described in this Privacy Policy. For example, companies that help us perform tasks such as:
  • provide customer service and resolve complaints;
  • identify, investigate and prevent fraudulent transactions;
  • communicate with you, provide recall or emergency notices;
  • analyze data or host activity;
  • design and execute our marketing campaigns, administer our promotions, and provide advertising services;
  • investigate and resolve claims;
• Marketing, Advertising, and Analytics Providers. We disclose information with other companies that conduct marketing and advertising services to promote our and our vendors’ products and services. This includes directing digital (online) targeted advertising and other marketing offers, promotions, rewards, contests, upcoming events, and notices to you.
• Corporate Transactions. We may also disclose personal information as part of a corporate transaction or proceeding such as a merger, financing, acquisition, bankruptcy, dissolution, or a transfer, divestiture, or sale of all or a portion of our business or assets.
• Legally Required Disclosures, Other Uses and Disclosures. We will also access, transfer, disclose, and preserve personal information when we believe that doing so is necessary to:
  • comply with applicable law or respond to valid legal process, including from law enforcement or other government agencies;
  • protect our Houstr companies, our hosts, employees or the public, for example to prevent spam or attempts to commit fraud, or to help prevent the loss of life or serious injury of anyone;
  • operate and maintain the security of our services, including to prevent or stop an attack on our computer systems or networks; or
  • protect the rights or property or ourselves or others, including detecting, investigating, and reporting illegal activities to law enforcement, and enforcing our agreements, terms, and policies.

De-identifed Information. We may disclose and use aggregate or de-identifed information in accordance with applicable law. If we disclose or use de-identifed information, we commit to maintaining and using such information in de-identifed form. We will not attempt to re-identify such information except as necessary to evaluate the effectiveness of our de-identification policies and procedures.

Other Websites. Please note that some of our Services include references or links to products provided by third parties whose privacy practices differ from ours. For example, the Services may link to or integrate with content or sites operated by other companies. These companies may offer you goods and services or provide services to Houstr, such as product information, product or service reviews, or marketing or analytics services or permit you to post information to your social media accounts (such as through the Facebook “Like” button). In general, any information, including personal information, you provide on or to another company’s site is provided directly to that company and is governed by their privacy policies.

CHOICES REGARDING YOUR PERSONAL INFORMATION

You can opt out of certain uses or disclosures of your information by (a) contacting our customer support through our website; (b) writing us at: Customer Service, 6503 Northwestern Ave, Racine, WI 53406 or (c) changing your online account settings.

You also may:

• Access and Correct Online Information If you wish to request access, review, or correct, personal information about you or host and account information that we hold, you can do so by logging into “My Account” on www.houstr.com. You may access personal information that relates to you, but not information that relates to another member, including household and associate members on your account.
• Opt Out of Third-Party Disclosure for Marketing. You may direct Houstr to stop disclosing personal information relating to you with third-parties for their marketing or other purposes by contacting us directly and indicating you wish to opt out.
• Stop Mobile Push Notifications/Alerts. We may send push notifications or alerts to your mobile device. You can stop these notifications by changing the settings on your mobile device.
• Stop SMS (Text) Messages. We will send you SMS (text) communications if you consent to receive them, including for example service updates and status. We will also send you SMS (text) messages in case of emergency, urgent service issues and other limited (non-marketing) instances as permitted by law. You can reply “STOP” to any SMS (text) message to cancel.
• Device Location Information. If you use our mobile applications that collect your device’s precise location, you can opt out from the collection of precise location information by changing the preferences on your mobile device. If you do, our mobile apps or some features, such as locating vendor locations and services availability near you may become unavailable.

To the extent permitted by applicable law, we reserve the right to decline requests that are unreasonable or excessive, where providing the information would be prohibited by law or could adversely affect the privacy or other rights of another person, or where we are unable to authenticate you as the person to whom the information relates.